Influencers que modelam valores. Impactos educativos na relação de acompanhamento das pessoas adolescentes

Influencers que modelam valores. Impactos educativos na relação de acompanhamento das pessoas adolescentes

Autores

DOI:

https://doi.org/10.22458/ie.v26iEspecial.5381

Palavras-chave:

redes sociais, adolescente, identificação, educação, comercialização

Resumo

O fenômeno influencer proliferou, gerando audiências especializadas, que incluem docentes que podem oferecer oportunidades educativas de modelagem aos seus seguidores. A relação seguidor-influencer baseia-se na identificação e na imitação, sendo os impactos mais sensíveis quanto mais jovens são as pessoas seguidoras. O estudo baseado numa metodologia mista utilizou um questionário a estudantes de ensino médio na Espanha (N=407; idade média de 12 anos, DP=0,209) para analisar diferenças na relação de seguimento das pessoas adolescentes que seguem influenciadores nas redes sociais. Além disso, foram realizadas entrevistas semiestruturadas com análise textual, analítica e reflexiva com influencers de diversos âmbitos, com os quais os próprios adolescentes manifestaram ter uma relação de acompanhamento, para conhecer sua percepção de influência educativa. Os resultados mostram que as pessoas menores têm consciência do papel comercial dessas pessoas, porém, os influencers não consideram o seu impacto educativo, que só é percebido pelos influencers docentes. Conclui-se que é importante compreender e regular a influência destas referências nos menores, reconhecendo o seu papel educativo e a sua responsabilidade nos conteúdos que compartilham nas redes sociais.

Biografias Autor

Belén González- Larrea, Universidad de La Rioja

Belén González-Larrea

Universidad de La Rioja

 Logroño, España

anabelen.gonzalez-externo@unir.net

 ORCID: https://orcid.org/0000-0003-2983-081X

María José Hernández- Serrano , Universidad de Salamanca

María José Hernández-Serrano

Universidad de Salamanca

 Salamanca, España

 mjhs@usal.es  

 ORCID: https://orcid.org/0000-0003-3818-993X

Francisco Javier Lena Acebo, Universidad de Cantabria

Francisco Javier Lena Acebo

 Universidad de Cantabria

Cantabria, España

 franciscojavier.lena@unican.es

 ORCID: https://orcid.org/0000-0002-7661-8398

Paula Renés-Arellano, Universidad de Cantabria

Paula Renés-Arellano

Universidad de Cantabria

Cantabria, España

paula.renes@unican.es

 ORCID: https://orcid.org/0000-0003-0932-7694

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Publicado

2024-10-17

Como Citar

González- Larrea, B., Hernández- Serrano, M. J., Lena Acebo, F. J., & Renés-Arellano, P. (2024). Influencers que modelam valores. Impactos educativos na relação de acompanhamento das pessoas adolescentes. Innovaciones Educativas, 26(Especial), 28–37. https://doi.org/10.22458/ie.v26iEspecial.5381
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