Vol. 16 No. E2 (2025): Revista Nacional de Administración

Artículos

• From Reason to Calculation: Tensions between Philosophical Approaches and Artificial Intelligence in Marketing Practice

  Gustavo Hernández-Castro

  e6155

  • PDF (Español (España))

• Not That Sustainable: Exploring AI’s Broader Socio-Environmental Impacts

  Francisco Conejo

  e6212

  • PDF (Español (España))

• Being and the Screen: An Ontological Reflection on Personal Marketing in the Digital Age

  Pedro Francisco Arcia-Hernádez, Sisi Lizbeth Hidalgo-Solórzano, Andrés Avelino Quispe-Quispe

  e6005

  • PDF (Español (España))

• Big data in marketing: trends and challenges from a bibliometric approach

  Edgar Alfonso Sansores-Guerrero, Juana Edith Navarrete-Marneou

  e6014

  • PDF (Español (España))

• Neuroquantum marketing, quantum mechanics and behavioral indeterminism

  Juan Diego Sánchez-Sánchez

  e6020

  • PDF (Español (España))

• Transformation of Retail Trade in the Digital Era: A Bibliographic Analysis of the Impact of E-commerce on Emerging Economies

  Max Sequeira-Cascante, Max Sequeira-Chavarría

  e6036

  • PDF (Español (España))

• Digital transformation tools: a case study

  Gabriela Velasco-Rodríguez, Adolfo Pedro Guzmán-Ramírez, María Gorety Flores-Ortega

  e6053

  • PDF (Español (España))

• UNED as a Brand: Origin, Evolution, and Positioning in Higher Education

  Karol Ramírez Chinchilla, Daniel Soto-Morúa

  e6074

  • PDF (Español (España))

• The student as a client and their voice of complaint in digital spaces: a systematic review (2010–2024)

  Cristhian Rojas-Suárez, Zarela Goyzueta-Mejía

  e6079

  • PDF (Español (España))

• Influencer marketing in the digital environment: analysis of its factors, generational impact, and ethical considerations.

  Ruth Josefina Alcántara-Hernández, Alejandra Vega-Barrios

  e6101

  • PDF (Español (España))

• From Invisible to Unforgettable: How to Stand Out with Your Personal Brand

  Ginette López-Salazar

  e6152

  • PDF (Español (España))

• Positioning model: systematization of experiences, TEC case

  Karla Garita-Granados, Johnny Gómez-Aguilar, Eduardo Valverde-Masís

  e6159

  • PDF (Español (España))

• Storytelling as a sales tool in a digital environment saturated with information

  Karol Ramírez-Chinchilla, Hilda Bonilla-Montes

  e6211

  • PDF (Español (España))

• Challenges in the Training of Marketing Professionals at a Distance: The Case of UNED in Costa Rica

  Adriana Palma-Chacón

  e6158

  • PDF (Español (España))

• Resilient Marketing Strategies in Ibero-America: Innovation and Adaptation as Key Factors in the Face of Digital Environment Uncertainty

  Jesús Morgan-Asch

  e6228

  • PDF (Español (España))

• State of the art of the Marketing Program at UNED: trends and perspectives for professional training in the 21st century

  Fabio Sanabria-Araya

  e6425

  • PDF (Español (España))