Development of a Short Scale to Measure Sustainable Product Involvement
DOI:
https://doi.org/10.22458/rna.v12i1.3503Palabras clave:
Escala, involucramiento, consumidor, productos, ecológicos, Costa RicaResumen
Este estudio desarrolla una escala corta y general para medir el involucramiento con productos ecológicos. Se realiza en un contexto costarricense, mediante una muestra relativamente amplia y demográficamente similar a la población nacional. El estudio también evalúa la viabilidad de la técnica escalar C-OAR-SE para este fin. Una medida de cinco ítems es desarrollada, su fiabilidad y validez psicométricamente confirmadas. La escala mide los niveles y tipos de involucramiento que puedan tener los consumidores. No sólo le sirve a investigadores académicos, sino que también a profesionales en diferentes áreas. Concluimos que C-OAR-SE es una técnica viable. Complementa bien los métodos psicométricos tradicionales para ser considerada por investigadores en los diferentes campos de la administración.
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