Revisión de literatura de la teoría del comportamiento planificado en la decisión de compra de productos orgánicos
DOI:
https://doi.org/10.22458/rna.v12i1.3178Palabras clave:
Comportamiento de compra, Intención de compra, Actitud, Normas subjetivas, Controles percibidosResumen
Actualmente, el consumo responsable hacia el medio ambiente y la salud modifica la intención de compra, que es analizada ampliamente en la teoría del comportamiento planificado (TPB). Este artículo revisa bibliográficamente la aplicación de la TPB y para ello sigue la metodología de consulta de artículos científicos publicados y enfocados en determinar la intención de comprar productos orgánicos. Se encuentran diversos estudios centrados en analizar la preocupación por el ambiente, el comportamiento hacia la sostenibilidad ambiental, los hábitos saludables, los beneficios ambientales de los productos orgánicos y la confianza del consumidor frente a este tipo de productos. Se evidencia que la TPB permite determinar intenciones y comportamientos de compra, los cuales pueden ser influenciados por características culturales y sociales de los individuos, el conocimiento y la preocupación por el medio ambiente.
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