Contributions of Neuromarketing for the attention of older people in educational center

Authors

DOI:

https://doi.org/10.22458/ie.v21i31.2696

Keywords:

Neuromarketing, Cognitive functions, Older adult, Teaching centers, Educative offer

Abstract

In this essay there is a discussion about some contributions that neuromarkting can provide for the care of older adults, in schools where an educational offer is offered to this population. As part of the arguments that support this text, it is stated that neuromarkting, being focused on neurological and cognitive processes, would serve as a tool to attract and retain older adults.

Author Biography

  • Nancy Vásquez-Flores, Distance State University

    Comunicadora social, Oficina Institucional de Mercadeo y Comunicación, Universidad Estatal a Distancia, Costa Rica

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Published

2019-11-15

Issue

Vol. 21 No. 31 (2019): Research, technologies and philosophy in education

Section

Scientific Essays

How to Cite

Contributions of Neuromarketing for the attention of older people in educational center . (2019). Innovaciones Educativas, 21(31), 89-100. https://doi.org/10.22458/ie.v21i31.2696